Day 4

Subject: [firstname], time to establish your web presence

Hey [firstname],

I hope you've been able to put some thought into what type of IM business model you want to follow, and that my guide has been useful – if you haven't got your copy yet, you can get it from here [LINK TO SALES PAGE].

Whatever model you choose to follow, there are some things that all online businesses need.  The first is a domain name.  That's the name your customers will enter into their web browsers to get to your website.

Getting the domain name right is very important.  A domain name should be relevant to your business and what it does or sells.  Be specific here.  Something generic like: janeswebsite.com doesn't tell a potential customer much.  
Something like whatyourcompanysells.com, what-your-company-does.com or yourcomapnyname.com is a much better bet.  Including the keywords that potential customers are likely to be using when searching for your product or service can be beneficial, too.

You should always choose a top-level domain whenever possible -  .com is best as it's not country specific and will allow you to trade internationally with ease. If you ARE going after a local clientele, then a country specific domain (like .co.uk, .com.au, or .ca) is fine.

The process whereby domain names are registered is a complicated one, so it you should go with a reputable registrar.  The one I recommend is GoDaddy [YOUR GODADDY AFFILIATE LINK HERE].  They're the biggest registrar on the 'net and have been around for a long time.  

Once you've got your domain name sorted, you'll need a hosting company to host your website.  Again, it's best to go with a reputable provider, and one that has a good track record for reliability.  Bear in mind: When your website's down, you're not making any money.  One of the most reliable hosting companies out there is Hostgator [YOUR HOSTGATOR AFFILIATE LINK HERE].  They have a 99.9% uptime guarantee, and their prices are very reasonable.

Once you've got your domain and hosting set-up, you'll need to start putting together your website.  I'll explain more about that tomorrow.

Talk soon,

[Your Name]

PS. Don't forget your copy of my IM business model guide.  Get it from here now [LINK TO SALES PAGE].