Day 6

Subject: [firstname]: The money's in the list!

Hey [firstname],

One phrase you'll hear over and over again in IM is: The money's in the list!

And you know what?

It's true!

Building an op-in list of subscribers who know and trust you, and whom you can contact again and again, is the key to success in IM regardless of what business model you choose.

In order to build a list you're going to need a reliable autorespondrer service.  This is a service that sends out messages to your mailing list at predefined intervals, and can customize those messages with the recipients' names and other details.

I'll let you into a secret…

THIS message was sent to you by autoresponder!  

Come on! You don't think I have time to personally reply to everybody who signs up to my list, do you? By using an autoresponder and a pre-written message I can save time – and so can you.  I practice what I preach, [firstname]!

The two most reliable autoresponder services out there are Aweber [YOUR AWEBER AFFILIATE LINK HERE] and Get Response [YOUR GETRESPONSE.COM AFFILIATE LINK HERE].

I recommend you visit one of those sites and sign-up ASAP.

It goes deeper than that, though.

The REAL money is in your RELATIONSHIP with your list.  In addition to just sending out e-mails advertising your latest offer, you should also send out e-mails giving your list members some useful information; information they can use (for free).

I know it's an anathema to some people to give stuff away for free, but there are sound principles for doing so.  In particular it helps to build trust and provides demonstrable proof that you know what you're talking about.  In fact, most IM “gurus” recommend your ratio of free info to advertisements should be something in excess of 3:1; that is, you send at least 3 e-mails of useful information for every one message that's purely sales in nature.

Talk soon,

[Your Name]

PS.  Now you can see that I know what I'm talking about, it's perfectly safe to get your copy of my comprehensive IM business model guide right now.  Here's the link [LINK TO SALES PAGE].