Hello,

Below you will find your customizable messages.

To edit the messages quickly and easily just copy the code phrases below into the "find/replace" feature in your text editor. This is usually found under the "edit, replace or search" menu at the top of the page.

-------------
Instructions
-------------

Here is a link to a quick video that will show you how to
customize all of the messages in this set at one time:
http://www.lisamcope.com/customizing-messages

- Highlight and copy the copy and paste phrases including
  the quotation marks. One at a time and paste them in
  to the "find what" box.

- Type your own information in to the "replace with" box.

- Click the “replace all” button.

You're done now just check to see if all of the information
is correct and then paste your messages in to your follow
up auto-responder and start sending it.

------------------------
Copy and paste phrases
------------------------


"autoresponder code here" (found in your autoresponder service)

"confirmation link" (found in your autoresponder service)

"your name here"

"your email address"

"your URL here"



Best of luck with your ventures,
Lisa M Cope,
If you need help or have questions, please visit the help desk:
http://www.lisamcope.com/help  

http://www.plrnewsletters.com 
http://www.plrjunkies.com 
http://www.contentcollectorsdream.com  


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Conformation message:

Hello "autoresponder code here"

Thank you for your interest in receiving our emails

It is very important that you confirm your subscription
so that we can start sending your messages.

Please take a minute and click the link below
to confirm.

"confirmation link"

We will send your first tip as soon as we receive
your conformation.

Remember we value your privacy. We will never rent,
share or sell your email address.

"your name here"


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Message # 1

Subject line: Your First Internet Marketing Tips for Business Issue


Hello "autoresponder code here",

Welcome to the first Internet Marketing Tips for Business.

In each issue of Internet Marketing Tips for Business you will learn valuable information
that will help you promote your business using proven effective Internet marketing methods. In this first issue we are going to talk about why every business needs a website. 

Have you ever searched for a specific local business online, only to find listings on other people’s sites? 

It's hard to believe, but there are still quite a few brick and mortar businesses that haven’t created their own website yet. Without a website, businesses have no presence online. But it’s not just about keeping up with all the other local businesses. There are huge profit and consumer relationship benefits as well.

- Consistent visibility

Even though local businesses are offline, their customers are online. By only being visible when customers walk down the street or drive by, these businesses are invisible the rest of the time. However, people spend a huge amount of time online, whether it is on their computer, smart phone, laptop or tablet. They search for information online, not by driving down the street.

- Communicating with Customers Regularly

A website gives the business owner a venue for collecting email addresses, which in turn is a vehicle for communication. Most people still check their email regularly. Instead of spending money on print advertising, it’s much cheaper to send customers special offers and discounts via email. At the same time, email can be used to build a relationship with customers by offering other tips and advice.

- Build Your Online Brand Awareness

Your website is completely under your control, so businesses can use it to create and promote their brand image. Everything from the design of the site to the content and interaction that occurs there builds the image that you want the world to see. You can use it as a kind of dynamic billboard which the whole world can see and interact with.

- Demonstrate Social Proof

People make purchasing decisions based on recommendations more than any other factor. By including testimonials from customers, businesses can offer the proof that prospective buyers need. Ratings and reviews are another way to help people make purchasing decisions, though they are more difficult to control. 

- Go Global

As a local business, you have a very limited prospect and customer base. However, once a business goes online, the potential for more sales is only limited by the logistics of shipping. And international delivery rates are cheaper than ever, so that’s not an excuse! In fact, some websites, like Etsy, have made it feasible for even the smallest individual business owner to give the whole world access to their products.

While it’s certainly possible to survive purely as a local business, the potential to grow and prosper is far greater when you have a website also. It’s just a matter of being visible to customers and prospects in the place they spend much of their time, while opening up your business to a whole new market.

Make sure you look for your next issue soon. We will be talking about increase your online visibility to attract more customers for your business through guest posting.

Thank you again for joining,
"your name here"

"your email address"

"your URL here"




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Message # 2

Subject line: Internet Marketing Tips for Business


Hello "autoresponder code here",

In the last issue we talked about why every business needs a website. In this issue we are going to talk about increase your online visibility to attract more customers for your business through guest posting. 

Getting traffic to your website isn’t just about building links and ranking in the search engines. That’s just one source of potential customers. Social media is the next source that most people consider and that’s definitely a way to increase your reach. The truth is that the more visible you are online; the more traffic you will get. That’s why guest posting on other people’s websites can increase the traffic to your own site exponentially. 

How does guest posting work?

When you write an article for another website, all the people who visit that site will see what you’ve written. If it’s well written and engaging they will read the entire article and see the author box which gets included at the end of every guest post. If they enjoyed your article, they may then click on one of the links you’ve included in your bio. That’s where your traffic comes from. And this is traffic that wouldn’t necessarily have found you in any other way.

In addition, if you can create a conversation by encouraging people to comment on your guest post, you can increase traffic even more. Readers start to make a connection with you through the comments and want to learn more by clicking on your avatar that links to your site. 

Let’s go over a few methods for getting traffic from guest posts

-  Write quality posts on relevant topics. 

You should always be presenting your best quality writing anywhere you post. However, when you write for another person’s website you also need to choose topics that are highly relevant to their readers (as well to your own market). They won’t read your article if it’s not relevant to them and the guest website owner may not want to publish it otherwise.

-  Select sites whose readers are your target market. 

Choose the places you guest post carefully to make the most of your efforts. Find ones that get a decent amount of traffic from people that you are trying to attract as customers. Gaining highly targeted traffic is one of the biggest benefits of guest posting. 

- Always keep track of comments. 

As soon as you know the post has been published, subscribe to the comments so that you’ll be able to respond. Whenever someone makes a comment, be sure to leave your own response right away. They will appreciate it and often click through on your link.

- Write a tempting bio box. 

There’s no point writing an amazing guest post just to have a boring author bio at the end that leads to nowhere. Write a few words about yourself and then invite readers to click on a specific link for something, such as a special offer, report, free giveaway, etc.

Here are just a few ideas for topics that you can write a guest post on:

-  Create an FAQ about a topic related to your industry
-  Describe the most common mistakes people make in your market
-  Share your own experience with a relevant tool or tactic
-  Do a Top Ten list of best practices for success in your market
-  Write a “how to” tutorial on a topic that typically challenges people

If your guest posts are valuable and well-written, they will increase your visibility as an expert in your field. If the sites you choose to guest website on have readers in your target market, you will start drawing more and more traffic to your site. And, as targeted traffic, these are the readers who are most likely to become long term readers and customers of your own.

Make sure you look for your next issue soon. We will be talking about how using the right keyword phrases can generate more traffic to your business website.

Until then,
"your name here"

"your email address"

"your URL here"



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Message # 3

Subject line: Internet Marketing Tips for Business


Hello "autoresponder code here",

In the last issue we talked about increasing online visibility for your business through guest posting. In this issue we are going to talk about how using the right keyword phrases can generate more traffic to your business website. 

If you want more people to visit your website, you need to generate targeted traffic. And you don’t just want a little traffic, you want as much as possible. The best way to reach more people is through the search engines. And the best way to show up in the search engine results is to optimize each of your web pages for a specific keyword phrase. 

Here is a brief overview of how you can accomplish this:

- Find a keyword phrase

Don’t just sit down and write about any subject that enters your head. If you really want to appeal to people, you need to write about things that they want answers to. Start by finding a good keyword phrase to use in your post. This means it should be a phrase that a decent number of people are searching for, but which has a relatively low number of competing websites. Keywords tools such as Market Samurai and Wordtracker will help you identify these phrases. 

- Create your post outline

Once you know what you want to write about, you can start to outline your post. Make sure your title contains your keyword and that your post itself will deliver on the promise of that title. Some people like to also include their keyword in at least one of their header tags (H1,H2), but you need to make sure that you won’t have so many instances of your phrase that Google sees you as a spammer.

- Write high quality content

With a good outline in place, you should be able to sit down and write your post quickly. At this point, don’t even think about your keyword phrase, except to make sure that you’re sticking to your topic. You’re writing for people first and search engines second. Once you’re done writing, go back and make sure that you do have the keyword phrase 2 to 3 times in your post, depending on the post length. The last think you want to do is “stuff” your article with a specific keyword. If you find you’ve done that by accident, just go back and vary the phrase a bit or use other words as a substitution.

- Add images

Always add at least one image to your website post. It should be something relevant to the content, naturally, but it should also have your keyword in the alt image tag and image description. You’ll be able to see the places to input these when you click on the button to edit the image in WordPress. Another reason to add a description and tag is that Google can read text, but it cannot read images. By adding a description and alt image tag, you’ve give the search engine something to read.

- Add links

By creating links within your post to other posts in your site, you create a natural structure that the search engines love. At the same time, you add value for you readers by pointing them to other information that they’ll benefit from. 

However, you shouldn’t limit your links to internal ones. That looks suspicious to Google and could even get you pushed down in search results. Link to one or two other sites that add value for your reader and they may even link back to you, bringing in even more traffic.

If you really want people to read your website content, you should always try to start with a keyword phrase that your target readers are looking for. Longtail keywords are the best and they will help you be more specific about what you write. In addition, by using a keyword in the title of the post and strategically throughout it, you’ll be far more likely to rank highly in the search engine results.

Make sure you look for your next issue soon. We will be talking about some simple ways you can create a lead in info product to even if you’re not a writer.

Until then,
"your name here"

"your email address"

"your URL here"




----------------------------------------------------------------




Message # 4

Subject line: Internet Marketing Tips for Business


Hello "autoresponder code here",

In the last issue we talked about how using the right keyword phrases can generate more traffic to your business website. In this issue we are going to go over some simple ways you can create a lead in info product to even if you’re not a writer. 

One of the best ways to make money online is to create your own info products to sell. No matter what type of business you run, online or offline, there is tremendous potential to earn additional income through selling digital information. It can even be your core business model. But what if you don’t like to write? Don’t worry. There is more than one way to create an info product. And the following ways won’t even cost you a dime in outsourcing.

- Voice to Text

Some people just can’t type quickly or they think better out loud. For those of you who’d rather dictate your thoughts, there is recording software that will translate your voice straight into text. The most popular of these is called Dragon Naturally Speaking. Another option is Google Voice. All you’ll need to do afterwards is edit the transcription a bit to make sure there’s no misunderstanding between you and the software!

- Recorded Interviews

By interviewing a few experts and creating audio recordings of those interviews, you’ll have an instant product that requires very little effort on your part. Many people prefer to download a recording onto their mp3 player and listen to it while they walk or drive in the car. You can also have these recordings transcribed so that people who want to read the interview have that option also. One easy way to record these interviews is through Skype, but there are services for recording over a regular phone line as well.

- Create Screencast Tutorials

Seeing how to do something on screen can be a far more effective way to learn than reading about it. That’s just one of the reasons that there are millions of YouTube tutorials on the web. You can easily create a series of tutorials by recording yourself walking through the steps of a task on the screen. You could use a free screen capture software such as Jing. Camtasia Studio is another popular software for creating and editing these types of videos.

- Slideshow Videos

One of the easiest ways to make a video without a camera is to create a slideshow and then convert it to video format. If you already have PowerPoint on your computer, just pick a pretty template, add some interesting graphics or screen captures, add bullet points for your main points and then record yourself giving the presentation. The free Open Office software can achieve the same thing. In addition, with the free Windows Live Movie Maker, you could just create a slideshow with images, put in some background music, and convert to video.

- Let the Experts Do It

If you want a written product, another way to make one is to get experts to do it for you for free! Like the audio interview idea, you can ask people questions and have them send back the answers. Many busy experts even prefer this method. It’s easy for them to just respond to a couple questions in an email right away than to start scheduling times to speak live. 

Just don’t go overboard with a ton of questions or they won’t necessarily answer you at all. When you have all the answers, all you have to do is compile them into a report with a brief intro and conclusion. You may even want to add your own thoughts.

Don’t let your dislike of writing stop you from creating an info product. Even if you do like to write, creating products in different forms of media will make them more interesting for the user. You’ll end up with a growing supply of content that you can use for sales, giveaways, opt-in incentives, or any other place you need content.

Make sure you look for your next issue soon. We will be talking about some tips for running an effective social media campaign.

Until then,
"your name here"

"your email address"

"your URL here"




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Message # 5

Subject line: Internet Marketing Tips for Business

Hello "autoresponder code here",

In the last issue we talked about some simple ways you can create a lead in info product to even if you’re not a writer. In this issue we are going to go over some tips for running an effective social media campaign.

Using social media to promote your business is rarely effective without some type of organized, deliberate strategy. Short term, haphazard approaches just use up valuable time. You need to make it a specific part of your marketing plans by designing long-term campaigns with concrete goals.

Here are a few tips for running a social media campaign that will be effective at impacting the success of your business.

- Set short and long range goals

What do you want to accomplish with your social media marketing? Each social network can help you achieve different goals, so it’s important to identify these before you go a step further. You should have separate goals for the short term and long term.  

When you set your goals, make sure they are measurable in terms of the return on your investment (ROI). A social media campaign isn’t about gaining a certain number of followers on Facebook. It should involve metrics around building your business, such as the number of people who visit your site from your Facebook page and then go on to buy something.

- Choose the right network for your needs

Just because everyone else is focusing on building a Facebook page doesn’t necessarily mean it’s the best venue for achieving your business goals. Look at the strengths and weaknesses of each one and decide which to concentrate on. Your customers may not even be hanging out on Facebook!

Use dedicated social media management tools for tracking the results you get from each network. Then you’ll be able to make an informed decision on which is giving you the best bang for your buck. Be sure to measure the time you are spending on each one as part of your tracking efforts. 

- Assign responsibility for social media management

Make it clear who is responsible for each network and campaign. If you are part of a large company, you may have multiple people responsible for your social media. Each person needs to know what the other is doing as part of your overall strategy. At the same time, you should always be keeping abreast of new developments in the field of social media and on each network.

- Create a blueprint of your strategy

An effective social media campaign requires a clear map that details every step. Lay out your goals and strategy first. Determine the key measures you will use along with the different phases of the campaign. What are the exact steps that need to be implemented? What content will you need? Set up your timeline and share the entire blueprint with everyone involved.

Social media may have started out as a fun way to share with friends, but it is now a powerful marketing tool that should be treated as such. While it can still be confusing for businesses that have relied on traditional marketing in the past, using social media to successfully promote your business doesn’t have to be any more complicated. Just use the same structured approach you would use for any marketing campaign.

Make sure you look for your next issue soon. We will be talking about how you can use Pinterest to promote your business online.

Until then,
"your name here"

"your email address"

"your URL here"



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Message # 6

Subject line: Internet Marketing Tips for Business


Hello "autoresponder code here",

In the last issue we talked about some tips for running an effective social media campaign. In this issue we are going to talk about how you can use Pinterest to promote your business online. 

Pinterest may have started out as a place for women to share product images, but its meteoric rise as a social network makes it a great place for businesses too. Think of it as a place to share ideas in a visual way and be creative about how you can profit from that. Users on Pinterest love to share and repin images from a whole range of categories. As with any social network you just need to find a balance between self-promotion, social networking, and making money.

Here are just a few ways you can use Pinterest both for profit and promotion.

Promote Your Website

If you have an image on your website, it’s pinnable. For that reason alone, you should always add an image on each of your website posts along with a “Pin it” button under each. Aside from that, readers are drawn to images and an interesting one encourages them to go on and read your article. 

When you or a reader pins your image to Pinterest, it creates a direct link back to your website. This not only adds to your link-building efforts, it can bring a whole new type of traffic to your site. Create themed boards on Pinterest that are based on the categories on your website, and make sure that you always pin your own website post images to those boards. 

- Involve Your Customers

Having Pinterest boards is a new way to engage your customers online. Not only can they pin their favorite images to your boards, but they can comment on them and share them with their friends and followers. When people enjoy interacting with your website, they’ll come back more often. This not only builds your relationship with website visitors, but it gives you far greater opportunities to showcase your products and services.

- Inspire Your Customers

Often people only see your products in one way and for one purpose. Pinterest boards give you the chance to inspire different ways to use your products through visuals. For example, if you sell wedding favors, you can show pictures of them at the table settings of customers’ weddings. That’s far more inspiring than a simple product image in your store. 

- Show That You’re a Real Person

It’s always difficult to make a personal connection with people online vs. face-to-face. By including both business boards and personal boards in your Pinterest account, prospects and customers get to see some of your own interests. They start to see the real person behind the business persona. Even if you are representing a large company, remember that customers are eager to know the real people behind the corporate face. If you’re a small business or entrepreneur, this is even more critical.

- Add Affiliate Links

You may not realize it, but you can also insert your own affiliate links on your pins. It’s a whole new way of doing affiliate marketing. You can create boards that are just product oriented and earn cash when people click those links and buy something. Just go into the “edit” button for a specific pin and replace the direct link to the product with your affiliate link.

Pinterest isn’t going anywhere any time soon and it is incredibly active. Make the most of it as a place to engage your customers and prospects. At the same time, it presents a new opportunity to earn income online from a completely different source.

Make sure you look for your next issue soon. We will be talking about some basics of link building to increase traffic to your business website.

Until then,
"your name here"

"your email address"

"your URL here"



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Message # 7

Subject line: Internet Marketing Tips for Business


Hello "autoresponder code here",

In the last issue we talked about how you can use Pinterest to promote your business online. In this issue we are going to go over some basics of link building to increase traffic to your business website. 

For many business owners, SEO (Search Engine Optimization) is at the top of the list in terms of marketing duties. SEO involves different tasks to get your website to rank as high as it can in the search engines. This article will cover some of the basics of link building help your site get seen by more people when they conduct searches. 

Getting links to point back to your site is one of the main ways people implement SEO. The reason this works is because when the search engines crawl websites, they check to see what other sites are being linked to. If you get a link on a site that is relevant to yours (in the eyes of the search engine) your site will look better. Now, if you can get a lot of these links, your site will start to climb higher and higher in the search engine results. 

Why does any of this matter? After all, there are other ways to get traffic besides search engines, right? That's true, but there are a lot of people that will only find you through the search engines. Furthermore, the closer to the top of the results pages you are, the more likely they are to see the link to your site and visit it.

Keep in mind that while you can do things to rank higher, the search engines are not there to serve your desire to get traffic; at least not entirely. What they are there for is to give relevant results to their users. That's why the sites sending links back to your site need to be relevant. In fact, the more a particular search engine likes the site linking to you, the more benefit you'll receive. 

This all sounds great. Just get a bunch of links to your site and do a few other SEO things and you'll be at #1 in no time, right? Not necessarily. You also have to make sure you have high quality content on your site. After all, the people visiting your site need to like what they see, otherwise you have wasted a lot of time and effort. To put it simply: it's alright to do SEO, but don't forget that you are creating your site for people. 

You can get links back to your site by swapping links with other webmasters. However, you need to give this some thought to make sure the links you're getting will be looked on favorably by the search engines. Another way is to write articles and submit them to article directories. The articles will have a link back to your site. Leaving comments on blogs (again with your link) is the method of link building preferred by a lot of people.

Whatever ways of link building you choose, the key is to get a large amount of links and to make sure the sites linking back to you are relevant. This can take some time, but it's a good investment if you know what you're doing. The back linking methods we just covered are a good start, but don't stop there. The more you know about various SEO techniques, the more you can use them to your advantage.

Make sure you look for your next issue soon. We will be talking about how to take advantage of Facebook to boost your visibility online.

Until then,
"your name here"

"your email address"

"your URL here"


------------------------------------------------------------



Message # 8

Subject line: Internet Marketing Tips for Business


Hello "autoresponder code here",

In the last issue we talked about some basics of link building to increase traffic to your business website. In this issue we are going to talk about how to take advantage of Facebook to boost your visibility online. 

Many businesses are not taking full benefit of Facebook’s cover page and timeline features. However, there is more opportunity there to drive more traffic to your website than ever before. Instead of just doing your regular status updates, try using some of these tips to give your page a boost in both traffic and image.

- Change your cover photo 

Each time you change your cover, an update appears in your timeline. Your followers see that in their newsfeed and are more likely to click it to see what has changed. If you keep your images interesting they’ll be eager to see what’s new. Some ideas include sharing images from customers, collages of products, a funny photo, or a dramatic representation. Think about it. Some people go daily to the Google search page just to see how they’ve redesigned the Google image for that day. Also, the more you show up in their newsfeed, the more likely they are to visit your page.

- Use the “pin-to-top” feature regularly

You can pin your most important posts to the top of your timeline every day. Whenever you have a special offer or event you want to promote, make sure you have it pinned at the top where visitors can see it.

- Share images as much as possible 

Statistics show that people share images more than text. Try using a mix of your own images and those from other interesting sites. Ask customers to upload or share their own as well. You could even have a contest where followers upload their favorite product images and see who gets the most likes.

- Add items to your historical timeline periodically

Every time you add an event to your historical timeline those updates will also show up in follower’s news feeds. Just don’t update your history all at once and flood their feeds. They won’t thank you for it and may just “unlike” you.

- Avoid using third-party publishing platforms for your posting 

With some of these outside posting services, the share button will not show up on your post. That defeats the whole point of using a social network! It’s okay to post a few things automatically, but do the bulk of it directly on Facebook.

If you’re not making the most of Facebook’s Timeline at the moment, consider using some of these tips to drive more traffic to your page and ultimately to your site. At the very least, make sure you update your cover image!

Make sure you look for your next issue soon. We will be talking about how to build l list of email subscribers.

Until then,
"your name here"

"your email address"

"your URL here"




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Message # 9

Subject line: Internet Marketing Tips for Business


Hello "autoresponder code here",

In the last issue we talked about how to take advantage of Facebook to boost your visibility online. In this issue we are going to talk about how to build l list of email subscribers. 

Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals. 

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site. 

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini. 

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them. 

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that   can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people. 

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate. 

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

Make sure you look for your next issue soon. We will be talking about some common SEO terms everyone marketing online should know.

Until then,
"your name here"

"your email address"

"your URL here"




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Message # 10

Subject line: Internet Marketing Tips for Business


Hello "autoresponder code here",

In the last issue we talked about how to build l list of email subscribers. In this issue we are going to go over some common SEO terms everyone marketing online should know. 

Whether you are an internet marketer or an offline business going online, you are going to hear about search engine optimization (SEO) very early on. SEO is the term online marketers use to refer to the process of getting as much traffic as possible from search engines like Google. It can be confusing to try to understand this new foreign language that everyone online seems to feel so comfortable with. So rather than struggling to translate everything, learn a few of the basic terms to give yourself a head start.

- Here are some of the most common SEO terms that you’ll hear.

SERPS: This stands for “search engine results pages”. These are the pages you see after you type in a search phrase into Google or other search engines. They’re the results of your search. For anyone with a business online, your goal is to be as high up in the SERPS as possible for any search phrases associated with your business.

Meta tags: Meta tags are words that appear in the html code for a page, but do not appear on the page itself. They tell search engines specific information about that page. The most common meta tags are for description (of the page), keywords, and author.

Title tags: These are the words that appear in the tab or bar at the very top of your web browser. They are the “title” of the page that a user will see when they look at the top of their browser.

Alt image tags: The alt image tag provides the “alternative text” for an image. Since search engines can’t read an image, you should always provide some text that describes the image as well. It will show up if the image can’t be displayed and will also show if someone mouse’s over it.

Hyperlinks: A hyperlink is simply a link you can click on that connects one place to another either on the web or even within a document, such as a slide show. Hyperlinks can be attached to text or images.

Anchor text: This is the clickable text in a hyperlink. Marketers typically use keywords that describe the linked page as their anchor text, which can help in ranking higher in the SERPS.

Internal links: These are links from one page on a site or domain to another. The opposite is an “external link” which involves linking to a page on another website. Both types of links are important for SEO.

Long tail keywords: A long tail keyword is a search phrase that consists of 2 or more words. Usually, the longer the keyword phrase the more specific the information is that the searcher is looking for. In general, it is easier to rank for a long tail keyword since it will have less competition.

Keyword density: Keyword density is a measure of how many times a specific keyword appears on a page in relation to the number of words on the page. If the keyword density is a high percentage, it can be a warning sign to Google that the page is low quality or spam.

Organic traffic: The free traffic you get naturally from search engines and other directory listings is referred to as organic traffic. The opposite is paid traffic, such as the people who arrive at your site by clicking on one of your ads on another site.

Spider: Also referred to as a “crawler” or “robot”, spiders are software programs that the search engines use for locating and indexing all the pages and websites on the internet. Spiders follow links from one page to another and will revisit sites, indexing new pages as it goes. 

There are many more SEO terms that you’ll hear as you learn more about getting traffic from search engines. Don’t be afraid to ask for definitions and explanations of a term you don’t understand. Even the most seasoned internet marketer comes across terms they are unfamiliar with. It’s all part of the learning process for getting more traffic.

Make sure you look for your next issue soon. We will be talking about the importance of conducting online market research.

Until then,
"your name here"

"your email address"

"your URL here"




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Message # 11

Subject line: Internet Marketing Tips for Business


Hello "autoresponder code here",

In the last issue we talked about some common SEO terms everyone marketing online should know. In this issue we are going to go over the importance of conducting online market research.

If you are going to have a successful internet business, then it is important that you know the basics of internet market research. Internet marketing is any way that you seek to improve the awareness of your business in the online marketplace. It is common for a person to dive haphazardly into internet marketing programs without knowing their target audience, or even enough about their business. 

This is what makes internet market research so important. By conducting this research, you are better prepared to know who your target audience is as well as the best methods of reaching them. 

Many companies find that the markets in which they serve are filled with customers, competitors, and continually changing marketing conditions. Meeting the demands of these constantly changing market conditions is one of the most difficult aspects of marketing. It is because of this that market research is so important. 

The same marketing techniques that work today are not guaranteed to work in the future. This marketing research can provide information on what the target market is going to look like in the future, and how to prepare for it. 

Research is the process of gathering information in order to learn about something. Yes, that is a simple definition of something that is actually quite complicated. For the marketer, research is not simply for the purpose of learning, but is an extremely important ingredient in the decision making process. 

Internet market research will give you a full picture of both what is occurring and what is about to occur in the marketplace. When it is performed well it can let you know what the best choices are to be made. Marketing decisions are less risky when you have looked at all available options. 

There are countless decisions to be made in business that are effected by marketing; these include: target markets, products, distribution, promotion, pricing, external factors, and others. Each of these marketing segments will require research. It is important that you perform the correct research for each of these segments or you will be wasting your time. 

Because marketing involves people, it is one of the social sciences. Social science is the study of people and how they react to different situations. In marketing, you study people and how they react to different marketing campaigns. Many marketing research techniques, such as surveys for example, are in actuality scientific experiments. 

Not all marketing research will require studies to be performed, but if these studies are not performed correctly then they are producing inaccurate results. Of course, any research, no matter how well performed, has the ability to be wrong. It is because of this that you must undertake many different methods of research in order to produce the most accurate results. 

Research reliability depends on making sure that the data gathering leads to accurate results. If you always make sure to conduct the proper Internet market research, you will find that your business will be much more profitable than if you had not. 

Make sure you look for your next issue soon. We will be talking about some of the disadvantages of internet marketing.

Until then,
"your name here"

"your email address"

"your URL here"



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Message # 12

Subject line: Internet Marketing Tips for Business



Hello "autoresponder code here",

In the last issue we talked about the importance of conducting online market research. In this issue we are going to switch gears a little and go over some of the disadvantages of internet marketing.

With everything, there are both advantages and disadvantages. It is that way with internet marketing. Keep in mind that internet sales is not static.  As things change, what we find disadvantageous today may become a good thing tomorrow. With that, new disadvantages will take the place of these.

The lack of human interaction is a big disadvantage in internet marketing. When a person enters a store, he or she can ask for advice, gain information, and interact with a human. Many people don't like the impersonal feeling that comes from shopping online. Telephones and chat rooms exist, but these do not help internet marketing give the same feeling as having a live person in front of you. So, even if a customer goes online for product information, they may end up choosing to buy the product in person anyway.

Internet marketing is not a free activity. There are costs involved in building and maintaining a website and buying hardware and programs to help run your business. There are, of course, costs in running a brick and mortar store that internet marketing does not have. Depending on what angle you approach it from, the cost involved could be considered acceptable.

When websites go down, customers can't get to you. You lose sales and they become frustrated about having to seek a product elsewhere. This may not deter the customer who is in this situation once, but repeated times will cause him to take his business somewhere he can feel is reliable.

Safety has led many customers to avoid shopping online. Many people are afraid of identity theft and other forms of fraud that stop them from buying things online. You might have done everything possible to insure your customer’s privacy, but some people still will not trust the internet.

While the number of people online is steadily increasing, not everybody has gotten there. A major portion of the population will never see your site because they do not have internet access. Finally, you may find yourself targeting the wrong population if you do all your business online and don't take time to come face to face with the customer to make sure what you are selling is what the customer wants.

Make sure you look for your next issue soon. 

Until then,
"your name here"

"your email address"

"your URL here"

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Message # 13 

Use this as a template for even more issues

Subject line: Internet Marketing Tips for Business

Hello "autoresponder code here",

In the last issue we talked about ......................
In this issue let's go over ..................

>>>>>>>Add in your content here<<<<<<


Make sure you look for your next issue soon.

"your name here"

"your email address"

"your URL here"


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