Hello,

Below you will find your customizable messages.

To edit the messages quickly and easily just copy the code phrases below into the "find/replace" feature in your text editor. This is usually found under the "edit, replace or search" menu at the top of the page.

-------------
Instructions
-------------

Here is a link to a quick video that will show you how to
customize all of the messages in this set at one time:
http://www.lisamcope.com/customizing-messages

- Highlight and copy the copy and paste phrases including
  the quotation marks. One at a time and paste them in
  to the "find what" box.

- Type your own information in to the "replace with" box.

- Click the replace all button.

You're done now just check to see if all of the information
is correct and then paste your messages in to your follow
up auto-responder and start sending it.

------------------------
Copy and paste phrases
------------------------


"autoresponder code here" (found in your autoresponder service)

"confirmation link" (found in your autoresponder service)

"your name here"

"your email address"

"your URL here"



----------------------------------------------------------------


Conformation message:

Hello "autoresponder code here"

Thank you for your interest in receiving our emails

Its very important that you confirm your subscription
so that we can start sending your messages.

Please take a minute and click the link below
to confirm.

"confirmation link"

We will send your first tip as soon as we receive
your conformation.

Remember we value your privacy. We will never rent,
share or sell your email address.

"your name here"


----------------------------------------------------------------


Message # 1

Subject line: Your First Email Profits for Beginners Issue


Hello "autoresponder code here",

Welcome to the first Email Profits for Beginners. In each issue of this newsletter you will learn valuable information on how you can use email marketing to increase profits for any business. In this first issue we are going to talk a little bit about how email marketing works so you can use it to your advantage. 

Before we jump in to this issues I have a quick question for you, do you really understand email marketing?

Before you begin emailing its important to understand the options that are available to you. The most common options include sending out advertising, publishing newsletters and offering information such as reports, ebooks or courses via email. 

The advantage to all of these marketing strategies is the ability to reach a mass audience simultaneously. Unlike traditional methods of marketing such as television, radio ads or print ads which only reach an audience in a limited area email can reach anyone with access to the Internet making it an excellent medium to carry your marketing message.

Mass email is one of the most popular forms of email marketing. This includes emails which are sent to hundreds, thousands or even millions of recipients at once. The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

Newsletters are also becoming increasingly popular as a form of email marketing. Newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your newsletter strictly text or include graphics in the newsletter. 

If you are on a tight budget, it may be worthwhile to only include text to avoid the need to hire a graphic artist. You may be able to incorporate graphics yourself but they wont look nearly as professional as the graphics provided by a professional. Likewise, you can certainly write your own copy for your newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead. 

Hiring a professional graphic artist and a professional writer may seem like an extraneous expense but its actually quite important. Your newsletter may be the first impression many potential customers get of you and your work so its important to make sure everything is of the highest quality. 

Reports, ebooks and short courses offered via email is the final email marketing strategy we will discuss. These can be offered for a fee and turn into a source of income themselves or they may be made available for free. The theory behind offering them for free is they often contain subtle advertising urging visitors to invest in the products and services offered by your business. 

Whether you charge a fee or offer them for free, care should be taken to ensure the information contained is truthful. This is critical because potential customers who receive these email courses will be judging your business based on the quality and accuracy of these email courses. If they are filled with errors the potential customer may doubt the quality of your work and seek out the products and services offered by others including your direct competitors.

Make sure you look for your next issue soon. We will be talking about reaching your target audience with email.

Thank you again for joining,
"your name here"

"your email address"

"your URL here"




----------------------------------------------------------------



Message # 2

Subject line: Email Profits for Beginners


Hello "autoresponder code here",

In the last issue we talked about how email marketing works. In this issue we are going to talk about reaching your target audience with email. 

In theory email marketing isnt any different than other types of marketing. This means the basic principles of marketing apply to your email marketing efforts as well. One of these most important principles is the importance of reaching your target audience. 

The ability to reach your target audience and convince them to make a purchase cannot be underestimated. This issue will provide some insight into how Internet marketers can effectively reach their target audience. 

The simplest way to reach your target audience is to allow existing customers as well as potential customers to register on your website and decide whether or not they want to receive emails with additional information and advertisements. When the users register they should be required to enter an email address. This registration process will allow you to compile a list of email addresses from each potential customer who expressed an interest in receiving additional information. 

Sending your email marketing materials to the members of this distribution list is much more effective than sending out a mass email to recipients whose email addresses you purchased. 

This is because the group of email addresses you compiled all have an interest in the products or services you offer while there is no information on the other set of email addresses to indicate whether or not the members will even have an interest in the products or services you offer.

Another tip for reaching your target audience is to do adequate research to determine how to communicate with the members of your target audience. This may include changing the language of your emails to suit the preferences of your target audience members, designing the layout and colors of the email to be appealing to the target audience and tailoring the emails to include content which is of interest to the members of the target audience. This type of research can really pay off because it will make your emails significantly more effective.

Still another tip for reaching your target audience when email marketing is to keep your message simple. Being subtle is important so your email doesnt seem like a blatant sales pitch but its also important to present your message in a clear and concise manner which will be easily understood by the members of your target audience. 

If you have any doubts your target audience will be able to understand your message, you can certainly leave information for the email recipients to contact you with your questions. This interaction can prove to be extremely useful. Through these communications you can learn about the needs of your target audience and how you can tailor your email marketing strategy to meet these needs. 

Finally, its important to solicit feedback from the members of your target audience to ensure you are meeting their needs with your email marketing campaign. This should be done on a continual basis as the needs of your target audience may change over time. 

When you solicit feedback from your target audience you should be sure to ask specific questions which require answers which can be interpreted easily. This is important because ability to interpret these answers will greatly impact your ability to further refine your email marketing efforts to conform to the expectations of your target audience members.

Make sure you look for your next issue soon. We will be talking about how your business can benefit from email marketing.

Until then,
"your name here"

"your email address"

"your URL here"



----------------------------------------------------------------


Message # 3

Subject line: Email Profits for Beginners


Hello "autoresponder code here",

In the last issue we talked about reaching your target audience with email. In this issue we are going to talk about how your business can benefit from email marketing.

Even if you are already running a successful business, you may be surprised to learn your business can benefit greatly from orchestrating an effective email marketing campaign. An email marketing campaign and a number of different advantages including the ability to reach a worldwide audience, a variety of different marketing options at your fingertips and the ability to do a great deal of marketing with very little investment dollars. This issue will take a look at all of these different topics to provide insight into how email marketing can benefit your business.

For many business owners one of the most prominent advantages to email marketing is the ability to reach a worldwide audience with minimal effort. While traditional marketing methods such as television advertisements, radio advertisements and advertisements in print media are typically targeted at a rather small geographic area, email marketing can reach a worldwide audience. 

Its possible to reach an audience of this magnitude with other marketing methods but it would be much more complicated to do and would likely involve launching advertising campaigns in several different markets. This is possible but would require an intense coordination effort and will likely require at least a few staff members to assist you in this effort. 

Conversely, the ability to transmit instantly via email can make it much easier to reach target audience members with literally just the click of a mouse. The act of creating the marketing materials for your email marketing campaign is significantly more involved but once this is done reaching members of your target audience is quite simple. 

Another advantage to email marketing is there are a multitude of advertising options available to those who wish to utilize this marketing strategy. The most commonly used method of email marketing it so sends out group emails with product information and other promotional materials. However, another way to approach the concept of email marketing is to publish and distribute newsletters to interested email recipients. A newsletter is typically much more in depth than the type of information which would normally accompany a promotional email. These newsletters typically feature at least one in depth issue as well as a few shorter issues which either offer useful tips or review products. 

Additionally, there may be some graphics, advertising and links include in the layout of the newsletter. Email marketing campaigns can also take the place of email correspondence courses which typically focus on one niche subject and feature a few installments which provide detailed information on a specific facet of the niche subject. 

Finally email marketing can benefit your business because its an extremely cost effective method of advertising. When you opt to orchestrate an email marketing campaign you will likely invest money in hiring professionals such as writers and graphic designers to assist you in creating content and an appealing layout for your promotional emails. 

This is typically not more than you would invest in hiring the same type of personnel for an offline marketing campaign. However, unlike offline marketing methods there isnt a great deal of cost associated with executing your email marketing campaign. Consider the creation of a television commercial where you will have to pay fees and purchase advertising space to allow your advertising to reach the public. 

However, when you transmit your advertising via email, there is virtually no cost associated with this transmission. There are of course costs associated with maintaining an Internet connection and retaining employees to send these emails but these costs are minimal and can be considered to be part of normal operating costs.

Make sure you look for your next issue soon. We will be talking about creating email lists for your marketing campaigns.

Until then,
"your name here"

"your email address"

"your URL here"




----------------------------------------------------------------




Message # 4

Subject line: Email Profits for Beginners


Hello "autoresponder code here",

In the last issue we talked about how your business can benefit from email marketing.
In this issue we are going to talk about creating email lists for your marketing campaigns.

If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. 

This isnt true and not using this type of marketing can cause your business to lose out on a great deal of business. By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. 

The first step of an email marketing campaign should be creating an email distribution list. This issue will discuss some popular options for doing this and should help to the reader to learn more about what is acceptable and what isnt when it comes to email marketing.  

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors. 

However, this method isnt very effective at all and we do not recommend it. The problem with purchasing an email list if you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience. 

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and isnt likely to be well received because the message was not solicited. Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. 

In fact, some Internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not its spam and are quite adept at weeding out spam. Therefore, you run the risk of having your email marketing effort turn out to be a complete waste if the majority of recipients never even read or receive the message.   

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.   

Once you have a list of interested customers or potential customers you can send emails or create newsletter for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services. 

You might also want to include useful links to either your website as well as other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

Make sure you look for your next issue soon. We will be talking about how to tell if your email marketing is working or not. 

Until then,
"your name here"

"your email address"

"your URL here"




----------------------------------------------------------------



Message # 5

Subject line: Email Profits for Beginners


Hello "autoresponder code here",

In the last issue we talked about creating email lists for your marketing campaigns. In this issue we are going to talk about how to tell if your email marketing is working or not. 

This is a question which is on the mind of all business owners who participate in an email marketing campaign for the purposes of promoting their business. In fact, questions regarding the effectiveness of any type of marketing endeavor should be asked regularly to ensure the marketing efforts are producing the desired results. 

Asking these questions on a regular basis and continually evaluating the effectiveness of the email marketing campaign will help to ensure the email marketing campaign is working well and remains effective whenever changes are made to the marketing strategy. This issue will highlight why its so important to evaluate your email marketing strategy often and will also provide a few tips for evaluating your email marketing strategy.

Evaluating your email marketing strategy on a regular basis is very important because failure to do so may result in your efforts being essentially a waste of time. Email marketing may be a cost effective way to advertise your business but there is some time, money and energy involved in planning and executing an email marketing campaign. 

If the campaign is ineffective and nothing is done to attempt to make the email marketing campaign more effective your business is wasting resources by continuing to invest in this type of marketing strategy when it isnt generating profit for your business or even interest in your products or services. 

Its important to regularly evaluate the effectiveness of your email marketing strategy but its even more important to set goals before you begin the process of evaluating your marketing efforts. This is important because without these goals it can be difficult to determine whether or not the email marketing efforts are effective. 

For example, your goal may be to increase the number of sales you make per month. Evaluating whether or not you are generating more sales each month is a fairly simple process. However, if your goal is to generate more interest in your products you would use website traffic as opposed to sales to evaluate the effectiveness of the email marketing campaign.

Once you have determined how you intend to evaluate you progress you should be able to easily determine the effectiveness of your current email marketing strategy as long as this is the only marketing you are currently doing. This is because if you have more than one marketing strategy in use at once you cannot be sure which strategy is driving customers to make purchases or visit your website. 

When you decide to evaluate your email marketing strategy according to specific goals you should take care to ensure you are not currently running other types of marketing in conjunction with your email marketing effort. This will help to prevent confusion about which type of marketing is producing the desired effect. It will also help to prevent business owners from mistakenly believing email marketing is producing a desired effect when its actually another marketing strategy which is helping to produce the desired effect. 

Customer surveys are very important for evaluating the effectiveness of an email marketing campaign. Asking customers how they heard about your products or services is an excellent way to determine whether or not many of your customers are being enticed to make a purchase based on your email marketing efforts. 

Additionally, these surveys can be used to obtain more detailed information about the email recipients reaction to the email marketing campaign. Customers can provide valuable feedback about topics such as the layout and appearance of the email to the ease of readability of the content included in the email. 

All of this information can help a business owner determine how to design future emails to achieve a desired effect. Armed with this information the business owner can design subsequent emails which incorporate many of the qualities previous customers found to be useful and avoid qualities which were viewed as useless in the past.

Make sure you look for your next issue soon. We will be talking about the fine line between advertising and spam.

Until then,
"your name here"

"your email address"

"your URL here"



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Message # 6

Subject line: Email Profits for Beginners
Hello "autoresponder code here",

In the last issue we talked about how to tell if your email marketing is working or not.
In this issue we are going talk about the fine line between advertising and spam. 

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a cleaver, well planted Internet marketing campaign can help to attract new customers and keep existing customers loyal, spam is likely to alienate both new customers and existing customers. 

This can be extremely damaging to profit margins for the business owners. This issue will take a look at a few basic Internet marketing strategies such as banner ads, email campaign and message board posts and describe how each can quickly cross the line from cleaver advertising to spam.

Banner ads are one of the most popular strategies which accompany an Internet marketing plan. These ads are usually ads which appear at the top of websites and span the width of the website. Its from this appearance that they earned the name banner ads but actually banner ads can refer to ads of a variety of different sizes and shapes which appear in an array of different locations on a website. 

In many cases the business owner purchases advertising space on these websites but the banner ad may also be placed as part of an exchange or an affiliate marketing campaign. Banner ad exchanges are situations in which one business owner posts a banner ad on his website in exchange for another business owner posting his banner ad on the other website. 

These agreements may be made individually between business owners with complementary businesses or as part of exchanges facilitated by a third party. In the case of affiliate marketing, an affiliate posts and advertisement for your business in exchange for compensation when the banner ad produces a desired effect such as generating website traffic or generating a sale. The terms of these agreements are determined beforehand and are generally based on a scale of pay per impression, pay per click or pay per sale or lead. 

Now that you understand what banner ads are, its also important to understand how they can be overused and appear to be spam. Judiciously placing your banner ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing, placing your banner ad on any website which will display the ad regardless of the target audience can be construed as spam. 

Internet users who feel as though your banner ads are everywhere they turn will not likely take your business seriously and are not likely to purchase products or services from you as a result of your banner ads. 

Email campaigns can also be very useful tools in the industry of Internet marketing. These campaigns may involve sending periodic newsletters filled with information as well as advertisements, short, informative email courses or emails offering discounts on products and services. 

Loyal customers who opt into your email list will likely not view these emails as spam and may purchase additional products and services from your business as a result of this marketing strategy. Additionally, potential customers who have specifically requested additional information on your products and services will also find this type of marketing to be useful. 

However, email recipients who did not request information are likely to view your emails as spam. Harvesting email addresses in a deceptive manner and using these addresses to send out mass emails will likely always be considered to be spam.

Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising where it will be noticed by members of the target audience. If the products and services you offer appeal to a specific niche, its worthwhile to join message boards and online forums related to your industry of choice. 

Here you will find a large population of Internet users who may have an interest in your products. You might consider including a link to your business in your signature or posting the link when its applicable to the conversation. 

However, care should be taken to carefully review the message board guidelines to ensure you are not doing anything inappropriate. This technique is smart marketing. Conversely, replying to every message with a link to your website when it isnt relevant to the conversation is likely to be construed as spam by other members. Once they begin to view your posts as spam, they are not likely to visit your website via the links you post.

Make sure you look for your next issue soon. We will be talking about choosing the right type of content for your emails.

Until then,
"your name here"

"your email address"

"your URL here"




----------------------------------------------------------------



Message # 7

Subject line: Email Profits for Beginners


Hello "autoresponder code here",

In the last issue we talked about the fine line between advertising and spam. In this issue we are going to talk about choosing the right type of content for your emails.

Email marketing may include sending email advertisements to a large distribution list, publishing and distributing a newsletter and sending informative emails with a soft sell approach to encourage recipients to make a purchase or visit your website. Whether you opt to utilize one or all of these email marketing techniques, you will be faced with one specific dilemma and that is writing the content which will appear in these emails. 

This is critical because these emails may be the first impression potential customers are receiving for your products and services. Superior content will give the potential customers a good first impression which may make them more likely to purchase your products or services. This issue will discuss some proven techniques for ensuring the content you use in your email marketing campaign will reap the maximum benefits. 

The importance of hiring a professional writer to assist you in your email marketing campaign cannot be stressed enough. Its one of the most critical elements to the success of your campaign. You may be a decent writer or you may have a staff member who you think can do a good job creating the content for your email marketing but unless you or your staff member is a professional writer by trade, the quality of the work will likely not be of the same quality as a professional can produce. 

This can be very damaging especially if your competitors are hiring writers to create their content. Your emails will likely not be viewed as favorably as the emails written by professionals.

The content you decide to include in your email marketing efforts is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes informative issues, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade the recipients of the email to either make a purchase or visit your website. 

Full length insightful issues which are likely to be of interest to the members of your email distribution list are an excellent idea for your email marketing campaign. These issues are a good idea because they will likely contain information which the recipients of your email will appreciate. Additionally, these issues give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit the website without actually asking the recipient to do so. 

Short product reviews can also be very useful and helpful when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention especially when the reviews focus on the products you offer and provide favorable reviews for these products. This type of information can either be subjective in nature or can remain objective by simply specifying the features of the products and offering other concrete pieces of information as opposed to opinions of the products. 

Advertising is often a quite important part of an email marketing campaign. This advertising may either be direct or indirect in nature. Direct advertising may include banner ads or other graphical advertisements which encourage website visitors to click through the link to reach either your website or a sponsors website. Indirect advertising may apply to content in the copy of featured issues which subtly encourage visitors to make a purchase or visit your website. 

The indirect marketing in an email marketing campaign is usually supporting the products or services you offer while direct marketing will likely promote products and services offered by sponsors who paid to receive advertising space on the email. Email recipients are usually well aware these graphics are part of an advertisement and will choose to click on these links when they have an interest in the products or services being offered.

Make sure you look for your next issue soon. We will be talking about simple yet effective email marketing strategies you can use to get better results.

Until then,
"your name here"

"your email address"

"your URL here"


------------------------------------------------------------



Message # 8

Subject line: Email Profits for Beginners


Hello "autoresponder code here",

In the last issue we talked about choosing the right type of content for your emails. In this issue we are going to go over some simple yet effective email marketing strategies you can use to get better results. 

Email marketing is becoming extremely popular but this doesnt mean all business owners know how to run an effective email marketing campaign. However, those who are well versed in the subject of email marketing and have experiencing using popular strategies effectively are likely to gain a huge advantage over their competitors who do not have these skills. This issue will provide useful information for business owners who are hoping to improve their sales or website traffic through effective email marketing.

If you do not have a great deal of information about email marketing and do not fully understand the principals involved one of the best ways to orchestrate a truly effective email marketing campaign is to hire a consulting firm with a proven track record in promoting business through email marketing to assist you in your endeavor. 

Similarly, to traditional marketing such as radio, television and print media, the popular strategies governing email marketing are changing constantly. As a business owner you likely already have enough to deal with trying to stay up to date on business practices that you do not have the time, energy or finances to also stay up to date on the latest changes in email marketing. 

For this reason, its certainly worthwhile to hire a professional in the email marketing industry who can devote himself full time to keeping up to date with the most effective email marketing strategies and designing an email marketing campaign for our business to help you achieve your business related goals. 

However, selecting a consultant from the many options available can be downright overwhelming. In general, you should look for a consultant who has a great deal of experience, a proven track record, listens to your questions carefully, explains concepts simply and makes your project a priority. 

Another popular strategy for email marketing is to offer an email correspondence course on a subject closely related to your website or the products or services you offer. These correspondence courses should include a number of short segments, provide useful information, be of interest to your intended audience and should also help to promote your business in some way. 

The simplest way to promote your business without having your correspondence course deemed to be spam is to use a soft sell approach to subtly urge readers to make a purchase or visit your website for more information. 

Publishing and distributing period newsletters is another example of an email marketing strategy which can be highly effective. A newsletter is very similar to a newsletter which is printed and distributed by conventional methods such as mail delivery. The bulk of a newsletter should be quality content in the form of featured issues, short issues containing useful tips or product reviews. The newsletter may also contain graphical elements. These elements may simply be graphic designs or they may be graphics which also serve as links. The links may direct traffic to your website or to other websites. 

Finally, your newsletters should contain some type of soft sell sales approach. Its important to not make the sales pitch blatant as this may result in the newsletter being considered spam. Finally, the newsletter should contain a call to action urging the readers to either make a purchase or visit your website for more information. 

Regardless of the method of email marketing you opt to utilize, one of the most important strategies is to evaluate the effectiveness of your email marketing on a regular basis. This is critical because elements of your email marketing campaign which are not working should be weeded out. Likewise, elements of your marketing campaign which are enjoying a high degree of success should be utilized more often. 

For example, if you notice there is a spike in sales or website traffic each time you issue a newsletter, it might be worthwhile to begin issuing newsletters more often. This type of evaluation and feedback can turn a moderate success into a huge success.

Make sure you look for your next issue soon. We will be talking about combining email marketing with other types of marketing.

Until then,
"your name here"

"your email address"

"your URL here"




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Message # 9

Subject line: Email Profits for Beginners


Hello "autoresponder code here",

In the last issue we talked about email marketing strategies you can use to get better results. In this issue we are going to talk about combining email marketing with other types of marketing.

Whether you choose to do your marketing online or offline, one thing doesnt change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. 

This doesnt mean its necessary for you to implement every known marketing strategy to promote your business but rather it implies that its worthwhile to market from a few different perspectives to help you achieve your business related goals. This issue will examine the importance of combining email marketing with other types of marketing to create a successful; multi-tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, Two heads are better than one, and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this doesnt mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. 

While its possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals. 

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, doesnt mean they will not be able to help you generate more business. In fact, advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer. 

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. 

Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers. 

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. 

When more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. 

This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. If you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services, your business offers.

Make sure you look for your next issue soon. We will be talking more about evaluating your email campaigns.

Until then,
"your name here"

"your email address"

"your URL here"




--------------------------------------------------------




Message # 10

Subject line: Email Profits for Beginners


Hello "autoresponder code here",

In the last issue we talked about combining email marketing with other types of marketing. In this issue we are going to talk more about evaluating your email campaigns.

Email marketing can be a very effective way to reach a target audience. However, your marketing efforts may not reach their full potential unless you invest some time, energy and money into evaluating your email marketing strategy. During this evaluation you may determine whether or not the email marketing is helping you to reach your goals. 

You can determine if the email marketing is having an adverse effect on your business. This issue will discuss the importance of evaluating your email marketing and will also offer some useful advice on how to do this. 

To say that evaluating your email marketing strategy on a regular basis is important is a tremendous understatement. Regularly evaluating your email marketing isnt only important its critical to the success of your business. Failure to evaluate your email marketing strategies can have adverse effects ranging from not producing results to causing you to lose customers to your competitors. 

Consider an email marketing campaign which isnt effective because it doesnt reach the members of the target audience. Some business owners make the fatal mistake of not taking care to ensure their email distribution list features recipients who are extremely interested in the products or services you offer. 

Business owners who take shortcuts by purchasing large email lists, often find their shortcut did not pay off because the recipients of their marketing emails are simply not interested in the products or services you offer. In this scenario the email marketing is likely to generate very few sales or website visits. However, reevaluating the email distribution list to include recipients who are interested in your products or services will likely result in significantly more sales and website visits.

Now consider a situation in which your email marketing is being construed as spam by the recipients. If you have taken precautions to ensure your emails are reaching members of your target audience but your emails seem like over the top sales pitches, the members of your email distribution list may view your emails as spam and not take your advertisements seriously. 

When this happens the member of your email distribution list may be more likely to seek out a competitor when they are in need of products or services rather than making a purchase from you.

Evaluating your email marketing efforts may be formal or informal in nature. If you have specific business goals in mind you might want to consider using whether or not, you are on the way to meet this goal as an indication of whether or not the email marketing is working. 
You can evaluate your email marketing efforts by soliciting customer feedback. Asking customers for their opinions about the email marketing campaign and whether or not they were compelled to make a purchase because of the content, the advertising or some other element. 

Based on this information you should have a good indication of whether or not the email marketing is effective. If it isnt effective you should consider making changes to create more interest in your products or services. The changes you make should reflect the feedback you receive though to ensure you are not making changes which will cause even less interest from the members of the target audience.  

Make sure you look for your next issue soon. We will be talking about costly email marketing mistakes you should avoid.

Until then,
"your name here"

"your email address"

"your URL here"




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Message # 11

Subject line: Email Profits for Beginners


Hello "autoresponder code here",

In the last issue we talked about talk more about evaluating your email campaigns. In this issue we are going to go over some costly email marketing mistakes you should avoid. 

Many business owners who opt to try email marketing make the mistake of believing any type of email marketing is beneficial. This is simply not true; there are a number of mistakes business owners can make when they organize an email marketing campaign. Examples of these types of mistakes may include allowing promotional materials to be tagged as spam, not following up with promotional emails, not being prepared for an influx of customers after an email marketing effort and not marketing specifically to the target audience. 

We will begin our discussion on email marketing mistakes with spam. Spam is a problem which is reaching endemic proportions. Each day Internet users are bombarded with spam from around the world. This may include a host of unsolicited emails which are promoting products or services the recipients may or may not be interested in purchasing. Another critical mistake in email marketing is to send emails that are likely to be construed to be spam. 

This may result in the email never reaching the recipient or being deleted without being read, by the recipient. Avoiding the potential of falling into the spam category isnt very difficult. It basically involves ensuring your promotional emails contain more useful information than blatant advertising. This will make it more likely for your emails to be taken seriously.

Another mistake that is often made is failure to follow up on promotional emails. Sending out emails to interested parties can be very beneficial but its even more beneficial to contact the recipients by other methods such as mail or telephone to answer any questions they may have and offer any additional information they may require. This type of follow up can be much more effective than simply sending an email and not knowing if it gets opened or read.

Business owners may also run into the mistake of not preparing themselves for an influx of customers after an email marketing effort. The express purpose of email marketing is to generate increased interest in your products or services. Therefore, its critical for to anticipate an increase in business and be prepared to accommodate this increased demand for products and services. 

This is important because potential customers who have to wait for products or services may seek out your competitors who are better prepared to provide them with products or services immediately. 

Finally, another critical mistake made by is to not tailor an email marketing campaign to their specific target audience. This can be a problem because it may result in the email campaign being less effective. Many people make this mistake because they fall into the trap of believing that its more important to reach a large audience than its to reach a target audience. 

You may blindly send your email marketing materials to millions of recipients and only generate a few leads. However, you could send the same email marketing materials to a smaller group of only a thousand recipients who all have an interest in your products and services and will likely generate more leads from this smaller email distribution list. 

It isnt only important to send your message to members of your target audience but to also tailor your message to suit this audience. Creating an email message which will appeal to a variety of individuals isnt as important as creating a message which will appeal to members of your target audience. 

You will need an autoresponder system to market with email I recommend either Aweber or Getresponse for sending your email.

Make sure you look for your next issue soon. We will be talking about the benefits of using subtle email marketing techniques you can use to get better results.

Until then,
"your name here"

"your email address"

"your URL here"



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Message # 12

Subject line: Email Profits for Beginners



Hello "autoresponder code here",

In the last issue we talked about costly email marketing mistakes you should avoid. In this issue we are going to talk about the benefits of using subtle email marketing techniques you can use to get better results. 

Everyday Internet users receive tons of emails telling them to buy certain products or visit particular websites. While these emails arrive in the inboxes of unsuspecting Internet users each day, most of them pay very little attention to these emails. That is because emails which are blatant advertisements are often viewed as spam. Most 

Consumers have very little tolerance for spam. Reactions to spam tend to range from simply ignoring the emails and having the email addresses blocked from sending future emails to reporting the emails to their Internet service provider for further investigation. We realize many Internet marketers have difficulty keeping their email marketing subtle. Therefore, this issue will provide some useful information on how email marketing can be kept subtle so it isnt viewed as spam.

One of the most important criteria for ensuring your email marketing is subtle and will not be viewed as spam is to provide something of quality to the recipients. This may include insightful issues, interesting quizzes or other useful facts which members of the target audience are likely to find useful. 

When email recipients realize an email they received is offering them something worthwhile such as knowledge or information about a particular niche subject they are much more likely to spend some time reviewing the email because they will not consider the email to be spam. In addition to using the creation of this copy to convince recipients that the email isnt spam, the business owners can also take advantage of this copy by providing subtle advertising. This may include product references in the issues or links to your website throughout the email. 

Avoiding language which makes outrageous claims can also help to keep advertising quite subtle. Using superlatives and describing the greatness of specific products is likely to be viewed as blatant advertising. When this happens, it isnt likely that website owners will believe there is validity in anything contained within the email because they will believe the entire email is simply one big advertisement for your products or services. 

Another way to keep advertising subtle when running an email marketing campaign is to only send your email to those who are likely to be extremely interested in your products and services. This is important because when email recipients receive an email which doesnt reflect their interests at all, they are not likely to take the email serious and may view the email as a blatant advertisement. 

However, when the email is only sent to those who share a common interest the email seems more personalized. In this case the email recipients are not likely to view every product reference as a blatant advertisement because they understand there is sometimes a need to mention products or services.

Finally email marketing remains subtle when the content of the email is written as though it isnt coming directly from the business owner. The copy may speak about the products and services as though they are being offered by a third party. This makes the advertising seem subtler because it doesnt appear to come directly from the business owner. 

Finally, business owners can help to ensure their email marketing efforts are not viewed as blatant advertisements by keeping reference to your own website to an absolute minimum. Most Internet users often view links from one website to another strictly as an advertisement. 

For this reason, it might be worthwhile for business owners who are marketing an email campaign to keep links to a minimum and to carefully weave these links into even the most quite benign copy. The links should be provided as though they were only included to provide you with an opportunity to learn more about the products and not as a way to encourage you to purchase these products. 

It might be worthwhile to consider hiring a writer with this type of experience to ensure the copy conveys the desired message and has the desired effect on the email recipients.

Make sure you look for your next issue soon. 

Until then,
"your name here"

"your email address"

"your URL here"

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Message # 13 

Use this as a template for even more issues

Subject line: Email Profits for Beginners

Hello "autoresponder code here",

In the last issue we talked about ......................
In this issue let's go over ..................

>>>>>>>Add in your content here<<<<<<


Make sure you look for your next issue soon.

"your name here"

"your email address"

"your URL here"


==========================================
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