Facebook Ads Authority
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Your Niche
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You need to think about the niche you want to target. Your niche is your subject matter, which in turn dictates your industry.
Choose a niche that is not too large, nor too small and that you understand the ins and outs of.
Your Product
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Choose the product you want to sell. Make sure it:
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Solves a simple problem
Is directly targeted at your chosen niche.
Is something that is likely to sell in the current climate of your chosen industry – do your research!
Make your own
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Find a manufacturer and work from a prototype and 3D file.
Print a book using POD publishing
3D print your own phone cases, stands, etc.
Make a digital product like an ebook.
Sell products through a dropshipping company
Become a reseller
Become an affiliate marketer
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Using platforms like JVZoo and Clickbank
Or going through Amazon Associates/Share a Sale
Create a Buyer Persona
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Your buyer persona is a fictional biography of the kind of person who is likely to buy your products. This means they fall into the right demographics in terms of age, sex, location etc.
However, you should also think about where they like to spend time, what their hobbies and interests are, how much income they’re likely to have etc.
Create a Brand
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A great social media campaign needs a strong brand behind it. Your brand starts by knowing your ‘why’ which is your mission statement.
Create your Facebook page.
Then create your website with a landing page or ecommerce store to sell your product. You can skip this step if you’re going to sell an affiliate product and simply use your affiliate link in your ads.
Have a great logo that conveys exactly what you’re about and exactly what kind of person is likely to respond to your content.
Design Your Ads
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Try to design ads that will put off people who won’t want your products
Use images that are eye-catching however
Make your copy persuasive by selling your value proposition
Remove barriers to sale by offering things like money-back guarantees and simple order processes
Target Your Ads
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Now you can target your ads. This will filter who they are shown to and you can select multiple factors, such as:
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Age
Sex
Location
Marital Status
Income
Hobbies and Interests
Homeowner Status
Internet Behavior
Advanced Targeting
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Remarketing
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Using cookies stored on users’ computers, you can show ads to people who have previously visited your site and looked at your products, thereby ensuring that they are likely to be people with at least some interest in those items.
Custom Audience
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If you have a mailing list, then Facebook will allow you to import that list and use it to find those users on Facebook. They will be matched with around a 50% success rating.
Filtering
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It’s possible to list traits you don’t want your audience to have as well and also to look for specific combinations, thereby truly narrowing down your audience.
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