SUBJECT: Lesson #2 - Evergreen Marketing Secrets You Can Take To The Bank

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Before I get into the heart of this manual I want to make sure
you completely understand the direction I’m taking.

I have nothing against giving you specific techniques and
strategies because they are important but they are never more
important than the thought process that went into creating them.

Evergreen marketing secrets refers to the fact that I’m giving
you proven concepts (that never stop working) based on the
nature of the people you sell to. People can change a lot of
things about themselves but their nature isn’t usually one of
them. People can go against their nature (for short periods of
time) but rarely can they change it.

In the future you should make a conscious effort to try and
understand why something is done instead of just copying what
you see someone else successfully doing. There’s always
something more beneath the surface that you can study and learn
from.

The concepts I’m going to reveal help you to tap into the minds
of the people you want money from.

People will almost never give you their money for your reasons.
What you have to do is show people that you want their money for
the exact same reasons they want to give their money to
somebody/anybody and believe it or not, that’s a lot easier to
do than it sounds.

Once you understand how to see what motivates another person,
you can put yourself in position to show them how what you have
to offer will help them do whatever it is they’re trying to do.
That’s really the only way to get someone’s attention.

Don’t try to convince people they need what you’re selling. 

Show them how what you’re selling will help them do something
they’re already trying to do. That makes your product a natural
fit for what they care about. 

People care about themselves first, what they’re trying to do,
anyone else who seems to care about them and anything that
appears to be able to help them do more of what they already
want to do.

What I just said will become much clearer as you go deeper into
this course. You will completely understand exactly what to say
to people and how to structure your product offers in a way
that’s most attractive to the people you want money from. 

Regards,
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