SUBJECT: Lesson #9 - The Simple Truth That Will Always Make You Money Whenever You Want Or Need It

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Every person who runs across your site has a secret desire. They
want the benefits of what you’re offering, but (here’s a
shocker) they really don’t want to do much to get those benefits.

The most persuasive and profitable product offers are the ones
that make people feel as though they don’t have to do much work
to get all the benefits your letter promises.

In other words if you make your product offers sound too
complicated you’ll lose most of the orders you could have had.

I’m saying that you should explain your offer in rather
simplistic terms that don’t scare away potential buyers. 

You should always look to make your products and services as
pushbutton as you possibly can.

That’s especially important with software programs.

No one really cares how your product works. They just want to
know that it does work and how they don’t have to do much to get
the benefits your product was promised to deliver.

For the most part people are very insecure about their
abilities. Even when you show them proof that other people have
done exactly what you’re showing them how to do... Most people
still hesitate

because they don’t believe they can do it.

In other words... you need to put together “systems” people can
just plug into and get results from.

Most people don’t want to know how to do something. They want
someone who does know how to do something to do it for them so
they can either promote your something as an affiliate or buy
the rights to your something and sell it without having to put
in any real work.

Understand this …

If you have the time and you’re willing to do something
constructive you will always be in a position to make money from
people who want the benefits of doing something without actually
having to put in any real work.

That will always be true.

What does that all mean as far as making money?

To continue with my earlier train of thought, I created a
special report that shows you how to take autoresponder courses
you create and get other people to flood those course with
subscribers, but as I’ve said, people don’t want to know how to
do that.

What they actually want is for me or you to create a “system”
where they can buy the rights to an autoresponder course that is
already set up so they can use the technique I outline to get
other people to flood that course with subscribers for them so
they don’t really have to do much. They want the benefits of
using the technique without taking any of the time and effort to
learn it and set it up for themselves.

Think about that.

For the most part, people complain about FREE detailed
instructions on something that actually produces results with a
little effort but they would gladly pay $100-$200 or more for a
system that uses the very same technique they could have created
themselves for free.

Some of that is laziness but mostly it’s due to the fact that
many people work hard at 9-5 jobs, have a family and other
obligations that take up most of the time they would need to put
various techniques and strategies they learn into action for
themselves.

Both types of people will gladly pay for something that’s
already done for them so if you’re willing to put in a little
work for those people you can make as much money as you want.

Some people make obscene amounts of money by doing what I just
talked about. They trade a few weeks worth of work for
$40,000-$50,000+ in bankable profits.

Allen Says of “The Internet Marketing Warriors” wrote something
about it in one of his reports along the lines of…

“Any solution you come up with that makes it easy on people has
a 100% better chance of selling than anything that requires them
to work. The majority of people want things already done, and
they will pay top dollar to have it done for them.”

Always keep your brain asking questions. Whenever you learn how
to do something, ask yourself and find out if there’s a market
of people who would pay to have that done for them. You might
not always be able to come up with something good but sometimes
you will. 


Regards,

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