SUBJECT: Lesson #9 - “Hitching A Ride” To Success Is Nothing New

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Back in 1848 the “California Gold Rush” began. People came from
all over the world to claim their share of the wealth. Now you
would think that the people who found the most gold were the
wealthiest of the time but that isn’t exactly true.

The actual fact of the matter is that the people who
consistently became rich were the ones who sold tools to those
who were mining for gold. People who never found one ounce of
gold bought shovels, rugged jeans and other supplies. 

Merchants who sold those tools consistently made money no matter
how much gold was found.

Selling the tools people need to do something they want to do
will always fill your pockets with cash. This concept always
works and it never gets stale like specific marketing strategies.

Try and wrap your mind around the concept and you’ll be able to
come up with your own techniques to use it with. 

Make People Have To Go Through You To Get Where They Want To Go

When you control the tools people need to do whatever is they
want to do, you control the actions they take and that includes
how they spend their money. If someone has to go through you to
get to their destination faster, you can’t help but make money.

You see examples of people selling tools all the time. You just
have to pay attention. Notice how many things you can’t do
unless you pay someone for his or her tool to help you do it. 


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