4 Types Of Content That Will Get The Most Engagement For Your Brand

Creating content takes time if you do everything by yourself. If you want to save time, you can outsource your content creation, but it’s going to come at a cost. Some content types are easier and cheaper to produce than others. In this article, you’re going to learn four of the best content types that will bring you the most bang for your buck.

1. Blog Posts

Blog posts don’t have to be thousands of words every time. In fact, you can publish posts with just a few hundred words on it, but if you want to be recognized as a thought leader in your industry, then you might want to think in terms of value and not word count. People don’t really want to read extremely long pieces, but if it’s valuable, they’ll read every word of it. Posts with original content will also be more likely to be shared than posts with rehashed content so take this into consideration when you schedule your posts in your content calendar.

2. Infographics

Infographics are pretty popular nowadays. If you are to outsource the creation of infographics, it might set you back a few hundred dollars. But since infographics are quite literally link magnets, that is, people link to it all the time, your expenses will be worth it when you start ranking high up on Google. If you produce high-quality infographics, not only will it help with your site’s SEO but people will also be more willing to share it with their friends.

3. How-To Tutorials

Creating tutorials can be done in writing, in video format, or even infographics. Teaching people to learn something new is always valuable, and there will always be people wanting to know what you’re teaching. To make sure however that there is a demand for your how-to topic, do a bit of research first and see if you’re going to be helping a lot of people with your solution.

4. Videos

Videos are not going away anytime soon. In fact, with modern smartphones having advanced camera features, people are no longer buying standalone cameras but are instead filming using their phone’s built-in cameras. And it’s so easy to share on social media too. So if you want to get plenty of engagement, consider using videos to capture your audience’s attention!
