Day 3

Subject: [firstname]: Your most important membership site decision

Hey [firstname]!

Today I want to talk about the most important decision you can make regarding you membership site: Choosing a niche.

There are many different types of niche, and the type of membership site you start will largely be dependent on the niche you choose.

Hobby niches are always a good choice. There are as many niches as there are hobbies! These tend to lend themselves more to “regular” types of membership site.

Then there are business/professional niches.  These are great to get into, because they lend themselves to many different types of site – like we discussed yesterday. They also tend to be more lucrative because businesses and professional people can (usually) put the subscription down as a business expense against their taxes.  Check with your accountant. 

One thing about business related sites, though, is you should be VERY specific with regard to the type of businessperson/business niche you target.

For example… 

If you're setting up a membership site for security guards, have a site for security guards at malls or one for security guards at factories but not BOTH of them.

Why?

Because the issues security guards at malls face (shoplifting, potential terror attacks etc.) will be different from those faced by guards at factories (break-ins, damage, pilfering etc.), so when you laser in on one specific sub-niche, you'll be able to tailor your content to a particular segment of a business or industry and cater for their need.  That will make yours the go-to site for those people.

The same applies to the personal/health/dating niches etc. 

If you're stuck for a niche to target, don't worry. There are some pretty neat tools out there that can help you.  My personal favorite is the Google Adwords Keyword Planner:  https://ads.google.com/home/tools/keyword-planner/  Best of all, it's FREE.

Talk soon!

[Your Name] 

PS. I cover niche research in more detail in my guide to starting your first membership site.  Find out all about it here: [link to sales page]
