LINKEDIN SUCCESS
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The Current State of LinkedIn
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Has over 500 million members
Acquired by Microsoft in 2016
New Campaign Manager feature
Partnered with Oracle in 2018
Creating a Killer Profile that Converts More Leads
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Show up in more searches
Creating Your Profile Section
Need to keep your profile up-to-date
Include keywords
How to Use Content Marketing on LinkedIn
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Anticipates the needs of your customers
Delivers information on your products or services
Consider what industry they are in
Look at what other products and services are available to them
Utilizing LinkedIn Groups
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Can search groups by keyword
Can view “Open Groups” without joining
Creates a community
Generate more leads and sales
Measuring and Monitoring Your Results
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Is essential to your success on LinkedIn
Will discover more information about your campaign
Utilize LinkedIn analytics
Utilize Google Analytics
Using Premium LinkedIn Accounts
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Premium Business Account
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Helps expand your network
Offers information about your competitors
Provides industry trends
Sales Navigator
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Lead generation tool
Advanced searches
Helps meet more goals
Finding and Selling Your Prospects
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Ask for introductions
Monitor Your Competitors
Follow Influencer’s pages
Join Groups
LinkedIn Mistakes to Avoid
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Posting the wrong kind of content
Setting your Profile to Private
Over-posting updates
Sending generic messages
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