Day 2

Subject: What do you want to use YouTube for, [firstname]?

Hi [firstname],

There are lots of things you can use YouTube for, and this will color the way you approach using the platform.

For example you can use it to build your brand. 

There are countless examples of YouTube celebrities who are now making a TON of money selling products to their legions of fans, and getting sponsors for their videos.  If you want to join this exclusive club, you'd better have something interesting or useful to say, and be charismatic in your delivery. This will allow you to build up a large following, which in turn can lead to a lot of opportunities for your business and for you personally.

You can use YouTube for content marketing.

Usually the phrase “content marketing” is used to describe blog posts and other written content – but it doesn't have to be that way. If you look at some of the biggest blogs and websites on the net you will see they upload regular content to their YouTube channels to go alongside their written articles and reviews. This gives access to a much wider audience, provides options for their most loyal followers, and elevates the quality of their production above their competitors.

YouTube is perfect for viral videos.

Some caution is need here, though.  Some people think they can put a sales video up, it will go viral, and they'll get a tsunami of traffic to their website.  It doesn't work that way.  Sales videos rarely go viral. For a video to go viral it has to be humorous or entertaining.  Put your logo and URL at the end by all means, but don't expect to get much traffic from it.

Finally you can use YouTube for advertising, pure and simple.  

You can make TV commercial-type videos, upload them to your channel and then embed them in your content, your social media and anywhere else they might get seen. You can also use these as part of YouTube’s advertising program and show them to followers of other brands.

Warmly,

[Your Name]

PS. I go into more detail in my YouTube mastery guide.  Read all about it here [link to sales page].
