Day 6

Subject: Jumpstart your visitor numbers, [firstname]

Hi [firstname],

Normally, it takes a while for people to find your YouTube channel via SEO.  Your channel could languish for months before you start to see much traffic, but there is a sneaky shortcut you can use to get traffic to your YouTube channel – AND you can use it while people are watching your competitors' videos!

I'm talking about PAID YouTube advertising!

This is intended for regular advertising, and usually people advertise products or services, but you can use it to drive traffic to your YouTube channel.

Here's how… 

First off, you'll need to create a short “trailer” type video that encourages people to visit your channel.  Then, using YouTube advertising, you put this video at the start and at break points on other people’s videos. This way, you can ensure your content is seen by lots of people in a place where it will be successful. 

YouTube advertising works just like Google Ads or Facebook Ads. That is to say, it's Pay Per Click (PPC).  YouTube advertising also allows you to target your viewers – although the targeting is not as extensive as Facebook's and only really works when somebody is signed in.  At other times it just works off the visitor's IP address.

Bear in mind, though, that YouTube ads are also interrupting (read annoying) in nature. This is unlike Google Ads, for example, where users are actively looking for content. Statistics suggest that  YouTube videos aren't very good for selling stuff – it's reckoned that 80% of users have never bought a product because of a YouTube ad.  Nevertheless, if all you want to do is arouse people's interest so they visit your site, there could be some mileage in this approach. If your ad is shown on a really popular channel, you can also leverage the “good karma” of that channel, and some people might see it as an endorsement. 

Warmly,

[Your Name]

PS. Got your copy of my YouTube mastery manual yet?  If not, you'll find it here [link to sales page].
