Day 1

Subject: [firstname]: Thanks for signing up

Dear [firstname],

Thank-you for signing up to this short e-course on YouTube Marketing.  Over the coming days I’m going to be sending you a LOT of information.  Be sure to check your inbox every day and mark my messages as “important”.

Specifically we’re going to talk about:

* What you can use YouTube for
* YouTube basics
* The sort of videos you can make
* Do’s and don’ts 
* And a whole lot more besides.

Of course if you want to get a head start on all this, I’ve put together a no-holes-barred manual that explains everything in detail.  You can find out all about it here [link to sales page]

Of course, the most asked question at this point is: What is YouTube marketing and why should you care?

Put simply, YouTube is one of the most underutilized platforms on the web when it comes to digital marketing. Not only is YouTube the second biggest search engine on the Internet (right after Google – which happens to own YouTube) but it’s also an incredibly powerful tool for persuading audiences and generating clicks and conversions.

If a picture paints a thousand words, how many words does a moving picture with sound and graphics paint?

On top of all that, YouTube offers many of the advantages of social media marketing – it gives you a way to build a following that you can market to in future; however, unlike Facebook or Twitter where there’s a large element of luck involved, success on YouTube is all about having something interesting to say and a unique way to say it. When you have that, YouTube can deliver you almost unlimited success.

Hold onto your hat; this is going to be quite a ride!

Sincerely,

[Your Name]

PS. Tomorrow we’ll get down to business and cover some of the many things you can use YouTube for.  Be sure to check your inbox then (and prepare to be amazed!).
