Instagram Marketing Secrets
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Creating an Account
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Choose a bio and profile image
Make it a business account
Get verified if possible
Make sure to choose the right settings
Regularly Posting to that Account
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Posting 1-3 times per day
Occasionally posting stories
Occasionally going live
Remember: Instagram is social, so communicate with people!
Using the Right Hashtags
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You have 30 hashtags to use per image post
Use a range of hashtags however
Choose your hashtags well
Avoid those that are too popular or not popular enough
Make Sure to Add Useful Content When Uploading
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Remember that good marketing is about providing free value that acts as a ‘free sample’
Write something that will benefit or entertain the reader
You have a lot of scope here, so use it!
Top Tips for High Quality Photos
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Think about the composition, depth, and contrast
Create a scene and consider what’s in the background
Learn the basics of good photography
There are Other Ways to Create Content for Instagram
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You can simply write quotes
You can share videos
Or boomerangs
You can share content that others have shared with their permission
Use stock footage from sites like Envato Elements
Good Editing Goes a Long Way
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Shoot in raw with flat colors
Shoot with a flat color profile
You can then edit in Adobe Photo Shop
Or in Gimp for free
Convert Sales by Using a Link in your Bio to a Store Page
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Alternatively, if you are verified or have 10,000 follower, you can also link from a story
Predominantly, think of this as a way to promote your brand and increase engagement
Combine this with a broader content marketing plan
Always Remember your Value Proposition
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Emotion is what sells
People love Instagram because they can live vicariously, and/or feel inspired
Be consistent, and have a strong, authentic message
A picture tells a thousand words – your images should turn viewers into loyal fans
Good Content on Instagram is:
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Eye catching even as a thumbnail
Consistent – use a consistent style and even the same filter
Portrait in nature and will help to increase engagement by being on the page longer
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