Day 3

Subject: [firstname]: What type of content works best on Instagram?

Hey [firstname]!

When it comes to creating content for Instagram, you basically have two options: Photos and videos.

Generally speaking,  the majority of your content is going to be photos. The good news here is that you don’t need a powerful camera to create these photos – the one on your phone will work just fine. 

The most important thing to bear in mind is the subject matter and what you’re going to be taking photos of. Sometimes this can be a difficult decision, but one you need to get right from the get-go.

Obviously Instagram caters very well to creative brands and to companies that sell crafts, clothing, ornaments or anything else that is aesthetically appealing and likely to appeal to an audience that likes beautiful things. If you knit plush toys, or design shoes, then you can upload pictures of these to show off your products in a very stylish way. Restaurants and food companies can also be highly successful showing images of what they’re cooking or preparing. Technology nerds can get surprisingly excited about some 'sexy' new hardware, and if you compose the shot correctly, this can be very effective. Services might also work – whether you show photos of the beautiful websites you’ve helped to create, or you upload images of your team looking over the shoulder of someone working at the computer (for a consultant, say).

Another angle is to think of the lifestyle and the 'value proposition' surrounding your brand. There’s a saying that you 'don’t sell hats, you sell warm heads’. What is the equivalent of your 'warm head’?

Another approach to take might be to show images of your personal life. This is useful for bloggers and entrepreneurs who want to create a personal brand. Actors, bloggers, digital marketers, musicians, gurus, and more all have Instagram accounts that show what they’re getting up to.

The same criteria also applies to videos, but try to use videos sparingly as they (obviously) take up more bandwidth and are less likely to be shared. 

Talk soon!

[Your Name]

PS. I go into much more detail in my Instagram Marketing Guide.  Grab your copy now from:[link to sales page].
