Day 1

Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thanks for signing up to this short e-course on Instagram marketing.  Over the coming days I'm going to be sending you a LOT of information; be sure to check your inbox every day and mark my messages as “important”.  It's also a good idea to set some time aside each day to read my messages and act on the information they contain.

Specifically, we're going to talk about:

* Brand building
* Creating content
* Building a following
* Different types of marketing you can do on Instagram
* And a whole lot more besides!

If you want to get a head-start on all this, though, I've put together a no-holes barred manual that explains everything in detail.  You can find out all about it here: [link to sales page]

Of course the big question is… 

What is Instagram Marketing and why should you care?

When you look at all the different ways of marketing online, it can be all too easy to overlook Instagram. Compared with the likes of Facebook, Instagram has relatively few users and it’s not obvious how it can be monetized. There’s no content in an image and people don’t want pictures in their Instagram feed telling them to 'buy now' or sign up to their mailing list.

With all that in mind, why would you invest a lot of time or money into the platform?

Well, actually, there are a lot of good reasons. When used correctly, Instagram can be a fantastic way to promote products and services, and to increase your brand’s visibility. We’ll get into the details later on in this course, but the bottom line is that you’ll probably be surprised. Instagram is bigger than Twitter and its users are far more engaged – even when compared to Facebook (which happens to own Instagram)!

I'll explain more in the coming days.

Sincerely,

[Your Name]

PS.  Another big question is: How can you formulate an Instagram marketing strategy?  I'll help to point you in the right direction tomorrow; be sure to check your inbox then.
