Day 4

Subject: This is very important, [firstname].

Hi [firstname],

There's one thing you must understand about Facebook Groups: They're not a sales forum.

This is very important.

You shouldn't use Facebook Groups for blatant self-promotion.  Nobody likes to be “sold” to, and nobody is going to spend time in your group if all you're going to do is try and persuade them to part with their cash. 

That doesn't mean you can't promote yourself, you just have to be subtle.

The best way is to establish yourself as an authority in your niche – this is particularly true if you provide a service or sell information products. That way, people can approach YOU for specific advice or services  (which you can charge for), or to discover how they can purchase one of your products.  This is much more effective than you approaching THEM and trying to convince them to buy something they may not think they need.

You can also offer exclusive rewards and prizes to your members.  This helps to get them involved and builds a community.  This gets to the heart of what groups are all about.

Collins online dictionary defines a group thus:

“A group is a set of people who have the same interests or aims, and who organize themselves to work or act together.”

So your Facebook Group isn't just about you; it's about ALL the members.  It's not just about the products or services that you offer, either.  For that reason it's best not to answer every post yourself.  Instead, let other members participate and have their input, too.  This has the useful advantage of allowing you to gauge what your members interests' are, and to adapt your offer – or even create a new product or start a new service – based on what people are talking about. A win:win situation for everybody.

Warmly,

[Your Name]

PS. There's more information in my guide to Facebook Groups.  Get your copy now from [link to sales page].
