Day 5

Subject: [firstname]: It's not about you!

Hey [firstname]!

I want to follow on from what we talked about yesterday, because it's all about how you should engage your membership and get them discussing things that matter to them.

The best way is to curate content for your group that they will find interesting.

Before you launch a new group, it's best to decide on a long-term content strategy that will support the group’s goal. That goal might be to reach new customers, or it could be aimed at providing after sales support for people who have already purchased your product. The content type will depend on it. It can be inspiring, educational, entertaining, or inviting.

Regardless, your content should be about your members and their interests, NOT about you or what you can offer. Ideally, your content should trigger interaction between your group members.

There are several ways you can do this:

* Tutorials. These are a great way to attract users, and to establish yourself as an authority in your niche.
* Quizzes. Fun for the members and, and a great data gathering tool for you.
* Surveys. These will help you get new content ideas.
* Live Q & As.  Live questions and answers have become very popular in many groups.
* Challenges. A popular activity within groups. Make a challenge and invite members to join.  Challenges can also be daily and allow members to post information on a particular topic.  For example, if you make a product that's distributed in stores, you can ask members to post photos of your product and tag where they've seen it.  If you're in the dog training niche, get people to post videos of their dogs undergoing training successfully etc.
 
Whatever you do, provide value for members so they keep coming back and continue interacting.

Talk soon!

[Your Name]
PS. There's still time to grab a copy of my Facebook Groups guide.  Here's the link [link to sales page].
