Day 1

Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thanks for signing up to this short e-course on marketing via Facebook Groups.  Over the coming days I'm going to be sending you a LOT of information; be sure to check your inbox every day and to mark my messages as “important”.  You might also want to set some time aside each day to read my messages and act on the information they contain. Specifically, we're going to talk about:

Why you should start a Facebook Group
The different types of Facebook Group
Some do's and dont's
How to get new members
And a whole lot more besides!

Of course, if you want to get a head start on all this, I've put together a no-holes-barred manual that explains everything in detail.  You can read all about it here [link to sales page].

Of course, the biggest question is: What are Facebook Groups and why should you care?

Basically, Facebook Groups are an area of Facebook where you provide a space to communicate about shared interests with specific people.  This is extremely valuable because you're capturing peoples' interest, but Groups can also have a huge impact when used as part of your brand marketing strategy. 

Facebook groups are very different from Facebook Pages

Anyone can access your Facebook Page. It's your (or your business's) public profile. 

Facebook Groups, on the other hand, are where businesses can help people learn and share ideas about their products and services. When you center a group around your brand—whether it’s part of a subscription service or not— you can build a community around it. This makes your brand and products even more valuable to your customers. After all: what’s better than getting a group of people together who love to talk about you and your products?

Sincerely,

[Your Name]

PS. Before you rush out and start a Facebook Group, be sure to check out tomorrow's e-mail where I'll talk about the reasons to start a Group.  It's important to get this right from the start – otherwise you're guaranteed to fail.  Be sure to check your inbox tomorrow.
