Day 3

Subject: [firstname]: What type of group should you start?

Hey [firstname]!

There are lots of different types of Facebook Group, and we're going to talk about them in today's installment. The type of group you start is largely going to depend on what your overall strategy – like we discussed yesterday. 

There are three different types of group: 

Public, Closed and Secret.

Anyone can join a public group, and everyone can see the group posts. If you want to build a Facebook group community around a certain topic or event, a public group may be the way to do it. The downside to all this, sadly,  is that public groups tend to attract people who join simply to spam their own content all over the place and/or post links to porn sites etc. You'll have a much harder job administering a public group than one of the other types.

The most popular type of group for business is a Closed Group. Anyone can join this type of group, but you have to apply to become a member and be accepted by the group administrator. Only members are able to see group posts. This is useful because you can share information with interested parties, but not with the entire world (or your competitors).

Finally there are Secret Groups.  In this type of group, only members can see group posts and the group can’t be found in a search.  Membership is by invitation only. Secret groups are for very specific members and are often centralized around a service you provide like high-level coaching. You can even charge a fee to join your group.

It's important that you decide right from the get-go what type of group yours is going to be as it's difficult to change things later.

Talk soon!

[Your Name]

PS. I devote an entire chapter of my Facebook Groups manual to setting up your group, and I talk you, step-by-step through the entire process.  Get your copy now from [link to sales page].
