Day 2

Subject: Why start a Facebook Group, [firstname]?

Hi [firstname],

There are many reasons to start a Facebook Group; however, takes time and effort to start, run and administer a Group. Your time is valuable so it's important to get your Facebook Group strategy right.

What do you want to get out of this Facebook Group at the end of the day?

Some of the most popular reasons to start a Facebook Group are:

Brand awareness. Facebook Groups are a great way to draw in people who are not aware of your brand or the products you offer. The information you provide here can help to influence buying decisions.

Establish authority. One way to become regarded as an expert in your field is to give away lots of advice for free.  This is particularly important if you provide a service or an information-based product. Facebook Groups provide you with the ability to do just that.

Create a topic-based community. This is the big one, and probably the most powerful reason to start a Facebook Group. When you deepen your connection with people who are already customers, and encourage them interact more with your brand, not only are they more likely to buy more from you, but they'll also bring in their own friends and encourage them to become customers, too.

Whatever you do, check out the competition first!

You don't want to re-invent the wheel. You need to ensure that YOUR group offers potential members something different; something they can't get elsewhere.  Also, bear in mind that Facebook Groups are not suitable for every type of business. They are more usable in a business to consumer model than they are in a business to business one. 

Warmly,

[Your Name]

PS. I go into more detail in my guide to Facebook Groups.  Find out more here [link to sales page]. 
