Day 6

Subject: How to invite new members, [firstname]

Hi [firstname],

You may have a great idea for a Facebook Group, but if you can't recruit new members, it will wither and die.  “If you build it, they will come” may have worked for Kevin Costner in the movie Field of Dreams, but in the real world, you've gotta go out and encourage people. If nobody knows about your group, how can you expect them to sign up?

The simplest way to get the word out about your Facebook Group is via an announcement on your Facebook page. If you've got a good following, this shouldn't be too difficult.  You'll want to combine your Facebook page and group anyway.  I don't have time to explain why here, but I devote an entire chapter of my Facebook groups manual to the subject.  Find out more here [link to sales page].

Likewise, you'll want to extend an invitation (if you have a closed or secret group) to your connections on other social media platforms like Linked-In, Instagram and Twitter. These are people who already know you, and are likely to be interested in what you offer already.

Finally, don't forget your mailing list!

An e-mail to your list is an excellent way to get the word out – especially to people who don't use social media; or who do, but aren't on Facebook.  If you don't have a very big list, consider buying a solo ad on someone else's list in the same niche.  Better yet, offer a membership to a key player in your niche and encourage them to become an advocate for your group.  Not everybody wants to go to all the effort of setting up their own Facebook Group and endorsements can be worth their weight in gold.

Warmly,

[Your Name]

PS. Don't forget your copy of my Facebook Groups manual.  Here's the link again [link to sales page].
