FACEBOOK GROUP UNLEASHED
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Some Limitations
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Facebook group posts cannot be shared to a user’s wider network as can Facebook page post
Facebook groups lack a call to action which Facebook pages have
Post Regular Content
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Post regular content you find online that might interest your audience
Run events and promotional activities
Also post social content
Share live video
Share other forms of media: videos, Gifs, and stories
Post content that is unique or exclusive and not available via your page
Create Your Facebook Group
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Choose an image for your group
Choose a name for your group
Choose your privacy settings
Consider Other Settings and Factors for Your Facebook Group
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Choose a location – this can help if you run a local business
Think about the group type
Choose tags in order to help make your post more discoverable
Create settings for your members - who can and can’t post, who can and can’t invite members.
What Makes A Successful Group
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Know precisely what it is that you want to offer and who you are selling it to
Make sure to ALWAYS provide value
Don’t try to appeal to everyone
The key to a successful Facebook group is to have a real value proposition and a strong buyer persona
Use this to create a highly engaged group of like-minded people
Why You Need A Facebook Group
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Facebook groups are used by over 1 million people
Facebook groups allow a highly personal and direct form of discussion with your audience
Facebook groups allow for the use of different types of content, like group stories
Facebook groups are more likely to show up in the news feed and therefore get seen by more people than pages.
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