Day 1

Subject: [firstname]: Thanks for signing up!

Dear [firstname],

Thanks for signing up to this short e-course on The Miraculous Power of Fruits and Vegetables.  Over the coming days I'm going to be sending you a LOT of information; be sure to check your inbox every day, and to mark my messages as “important”.  It's also a good idea to set some time aside every day to read my messages and act on the information they contain. Specifically, we're going to talk about: What's wrong with your diet right now; fruits and vegetables you can eat to boost your immune system, boost mental clarity and help you deal with stress; and a whole lot more besides!  Of course, if you'd like to get a head-start on all this, I've put together a no-holes-barred manual that covers everything in detail.  You can find out all about it here: [link to sales page].

I'm sure you've heard the expression: You are what you eat.  It's true.  The only trouble is, most people these days tend to go for convenience over nutrition.  It's understandable – after all, we all lead busy lives and can't spend hours standing by the stove like our grandmothers' did.  Well, another expression comes to mind: Garbage in, garbage out!  Oftentimes, we eat stuff that Grandma wouldn't recognize as food.

It doesn't have to be that way, though.  As you'll discover over the coming days, switching to a more plant-based diet can have tremendous benefits – both for you AND for the planet.  Yes, it might take a bit longer to prepare, but the results are worth the effort.

Stay tuned.  This week's going to be a real eye-opener!

Sincerely,

[Your Name]

PS. What did you have for lunch today – or what are you planning on having for lunch if you're reading this in the morning?  If it's one of America's favorite lunches, you won't want to miss tomorrow's installment.  I'll explain why then.
